Personal-Use License
What you can and cannot do with a Brand Workbook Studio workbook after you buy it.
This document is a general template
This licence page is a general template for Brand Workbook Studio. It is provided as a starting point only and has not been written for any particular country, jurisdiction or business model. Please have it reviewed and adapted by a qualified legal professional for your own country, your customers’ countries, your business structure and your actual practices before you publish it. Replace every placeholder shown in square brackets.
1. The licence in one paragraph
When you buy a workbook from Brand Workbook Studio, you receive a personal / single-business licence: a non-exclusive, non-transferable, non-sublicensable right to use that workbook yourself, or inside one business that you own or work in. You are buying the right to use the material — not the content itself, and not the right to pass it on.
You may
- Download and use the workbook for yourself.
- Use it internally for one personal brand or one business.
- Print a reasonable number of copies for your own internal use.
- Complete the exercises and adapt your own answers however you like.
- Share your completed answers internally with your own team or with a designer or copywriter working on your brand, as part of a brief.
- Use what you learn in your own professional work.
You may not
- Resell the workbook, in whole or in part.
- Share the original files with anyone outside your licence.
- Upload the files to public platforms, file-sharing sites, course libraries, membership areas or datasets used to train machine-learning systems.
- Redistribute or sublicense the content.
- Claim the workbook design, structure or framework as your own.
- Use it as a reusable client-delivery template.
- Include it in another product, service or package, whether paid or free.
2. What “one business” means
The licence covers one person or one business entity. If you are a solo professional, that is you and your own brand. If you are a company, that is your organisation and the employees who need the workbook for your own internal brand work.
It does not extend to sister companies, franchisees, separate legal entities, other clients, or businesses that a colleague runs on the side. Those need their own licence.
3. Ownership
Brand Workbook Studio retains all copyright and other intellectual property rights in the workbooks, including their text, structure, frameworks, exercises, worksheets, layout and visual design. Nothing in this licence transfers ownership to you.
The answers you write are yours. The strategy you develop with the help of a workbook belongs to you and your business, and you may use it commercially without restriction. The workbook file and its framework remain ours.
4. Consultants, agencies and client work
We know many of our customers work with clients, and we want to be clear rather than restrictive:
- Allowed: reading a workbook, learning from it, and letting it inform how you approach your own client work.
- Allowed: completing a workbook for your own studio, agency or practice as the one business covered by the licence.
- Not allowed under the standard licence: sending the file to clients, using it as your workshop or discovery material, delivering it as part of a paid engagement, or reusing it across multiple client projects.
A separate commercial or consultant licence is required for repeated client use. This applies to the Brand Strategy Consultant Toolkit as well as every other product. Email hello@brandworkbookstudio.shop and we will arrange terms that fit how you work.
5. Teams and multiple users
Buying one licence covers one business. If you need copies for several separate businesses, or would like formal team or multi-seat terms, contact us before distributing the files and we will sort out appropriate licensing.
6. Attribution
No public attribution is required when you use your own completed strategy. You may not, however, present the workbook itself — its framework, structure or design — as your own creation.
7. Duration and termination
The licence begins when your purchase is completed and continues indefinitely, unless it is terminated because of a breach of these terms or because the purchase was refunded or reversed.
If the licence ends, you must stop using the workbook and delete any digital or printed copies you hold. The restrictions in section 1 survive termination.
8. Updates to a workbook
[State your practice here: for example, whether buyers receive future revisions of a workbook free of charge, and how updated files are made available. Do not promise updates you do not intend to provide.]
9. No warranty about outcomes
The workbooks are educational resources. They are not legal, financial, tax, trademark or customized consulting advice, and no result is guaranteed. See our terms and conditions for the full disclaimers.
10. Enforcement
Unauthorised copying, sharing, redistribution, resale or sublicensing is a breach of this licence and of copyright law, and may result in termination of your licence without refund and in further action. We are a small independent studio and we take this seriously — but the first step is always a conversation, so if you are unsure whether something is allowed, ask us first.
11. Contact
Licensing questions, including commercial and consultant terms: hello@brandworkbookstudio.shop or the contact page.
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